Trademark

In today's highly competitive business environment, trademark protection has become a key factor for corporate success. Drawing on years of experience in handling trademark litigation cases, our attorneys provide comprehensive and practical trademark portfolio consulting services to ensure clients can invest their resources precisely, obtain appropriate trademark protection, and align with their business development.
 

Comprehensive Trademark Services
 
Our service scope covers trademark application, registration, and maintenance, with a particular focus on emerging industries such as green industries, generative AI, metaverse, virtual and cryptocurrencies, and blockchain-related products and services trademark portfolio planning. We collaborate with trademark agents worldwide to assist clients in managing their international trademark rights. We provide professional legal advice on trademark usage, protection, and enforcement, and assist clients in negotiating trademark-related agreements including licensing, coexistence, and transfer.
 

Trademark Dispute Resolution

We specialize in handling various trademark disputes, including civil, criminal, and administrative litigation, successfully assisting both domestic and international renowned enterprises and non-profit organizations in resolving trademark rights disputes. For example, we have assisted a leading domestic commercial bank and well-known non-profit organizations in handling trademark disputes, and executed trademark enforcement actions for global non-profit organizations. We have also helped a prominent domestic chemical company complete trademark transfer registrations in dozens of countries and provided trademark application and portfolio planning for well-known brands.


Specific Services
 
  • Trademark Application and Registration: Including trademark applications, responding to office actions, and maintaining trademark registrations.
  • Emerging Industry Trademark Portfolio Planning: Focusing on trademark portfolio planning for metaverse, virtual currency, and cryptocurrency-related goods/services.
  • Global Trademark Portfolio Management: Collaborating with trademark agents worldwide to provide integrated management of global trademark rights for clients.
  • Legal Consultation and related Contract Drafting: Providing legal opinions on trademark use, protection, and rights enforcement, and assisting in negotiating trademark-related agreements including licensing, coexistence, and transfer.
  • Trademark Dispute Resolution: Handling civil, criminal, and administrative litigation cases.
 

Experience and Track Record

 
Our clients come from diverse industries including cosmetics, chemicals, medical, semiconductor, electronic technology, luxury fashion, apparel, sporting goods, alcoholic beverages, and software development. Here are some examples of our successful cases:
 
  • Assisted a leading domestic commercial bank in handling trademark infringement disputes involving another bank's name.
  • Assisted a well-known domestic non-profit organization in resolving trademark disputes.
  • Assisted a domestic global non-profit organization in executing trademark enforcement legal actions.
  • Assisted a prominent domestic chemical company with trademark transfer registrations in dozens of countries.
  • Assisted well-known brands with trademark applications and portfolio planning.
 
We are committed to providing the most suitable trademark protection strategies to ensure our clients' brand value receives maximum protection in the market.

An array of highly experienced professionals